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CRM: Value to Be Had

1/22/2009

Customer relationship management (CRM) is more than the technology that allows businesses to track their customers. CRM refers to the overall business process that uses software coupled with traditional marketing, sales, and support methods to improve customer loyalty.

Click here to read “Value to Be Had” by David Rubin, principal and co-leader of the Performance Consulting Practice at Cohn Consulting Group. This article originally appeared in U.S. Business Review (www.usbusiness-review.com).