Retail: Developing the Right Social Media Policy for Your Company
1/14/2010
Word-of-mouth can make or break a business, especially in a time when Americans have embraced social networking with such ferocity and will eagerly share their opinions and experiences with fellow consumers. But, are you aware of what people are saying about your business, your brand, or your competition? Developing a comprehensive corporate social media policy will help protect your brand’s equity and may reduce the risk of any potential liability while teaching your employees what is and is not acceptable to say online.
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